Black Friday (2021) | TOP-RATED — Fix |
Despite overall revenue dips, specific sectors saw massive growth compared to early November baselines.
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics Black Friday (2021)
Use of BNPL services skyrocketed, with revenue in November up 422% compared to 2019. Despite overall revenue dips, specific sectors saw massive
The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities. Smartphones accounted for 44% of online sales ,
Smartphones accounted for 44% of online sales , an 11% increase YoY.
Out-of-stock messages were 124% higher than pre-pandemic levels. Fear of shortages drove shoppers to buy earlier in the month rather than waiting for the "big day".
In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories