: Smaller markets often get a fair share of allocations to keep regional retailers happy. A drive to a rural town might yield a bottle that sold out in the city weeks ago. Online and Digital Sourcing
The most reliable way to score a "unicorn" bottle like Pappy Van Winkle or the Buffalo Trace Antique Collection is to become a store’s best customer.
: Focus your spending on one local, independent retailer rather than jumping between big-box stores.
: Get to know the staff by name. Ask about their families or interests—investing in their lives can lead to them setting aside a special bottle when it arrives. The "Unlikely Places" Strategy
: Liquor stores in less-frequented or higher-crime areas may have rare bottles collecting dust in the back simply because their local clientele isn't looking for $100+ bourbon.
: Chains like Walgreens , CVS , or Walmart occasionally receive allocations that sit unnoticed on the shelf.
: Store owners need to move everyday inventory like rum and gin to keep the lights on. If you buy your "everyday" bottles there, they are far more likely to "peel off" a rare bottle from the back for you.
If you aren't into the physical "hunt," several reputable platforms curate rare collections. How to Find Rare Bourbon - Whisky Advocate