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: Startups often have to pay millions to reclaim their preferred domain later. For example, Tesla reportedly paid $11 million to acquire tesla.com after years of using teslamotors.com , and Facebook spent $8.5 million for fb.com . buy your domain name

: A popular cautionary tale tells of an entrepreneur discussing a business name loudly in a coffee shop, only for a stranger nearby to register the domain name on the spot before they could. Lessons from the "Domain Wars" buy your domain name