Chopard Today

By 1963, the brand was in crisis. Paul-André Chopard, the founder's grandson, had no heirs interested in the business and only five employees remaining. Meanwhile, Karl Scheufele III, a German goldsmith from Pforzheim, was searching for a Swiss manufacturer to expand his own jewelry business.

(1976) : Inspired by waterfalls in the Black Forest, designer Ronald Kurowski created diamonds that could "dance" freely between sapphire crystals. The Happy Clown Go to product viewer dialog for this item. Chopard

The two met in Geneva on a Sunday morning. They bonded instantly over their shared passion for craftsmanship. Within just 30 minutes, they struck a deal that saved the brand. Scheufele didn't just buy a factory; he committed to restoring the Chopard name to its former glory while keeping the family-owned spirit alive. Iconic Innovations By 1963, the brand was in crisis

Under the Scheufele family, Chopard introduced designs that defined modern luxury: Happy Diamonds (1976) : Inspired by waterfalls in the Black

In 1860, 24-year-old Louis-Ulysse Chopard, the son of a beekeeper, founded his workshop in Sonvilier, Switzerland. While most local farmers spent winters making parts for others, Chopard realized he could earn more by crafting finished, ultra-thin pocket watches. His reputation for precision grew so rapidly that he became a supplier for the Swiss Railway Company and even won over Tsar Nicholas II of Russia. The 30-Minute Handshake

The story of Chopard is a multi-generational saga that began in a small Swiss village and transformed into a global empire through a chance meeting in 1963. The Humble Artisan