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: The undisputed market leader, holding over 25% of the potato chip segment. Their classic core includes Ready Salted Cheese & Onion Salt & Vinegar

and Golden Wonder competed for decades, leading to the creation of UK staples like Salt & Vinegar Market Leaders and Cult Favourites crisps uk buy

The British crisp journey began in the 1920s when Frank Smith started selling unseasoned fried potato slices with a small blue twist of salt. However, the real revolution occurred in 1954 when the Irish company Tayto developed the technology to add seasoning during manufacturing. : Cheese & Onion was the world's first seasoned crisp. The "Flavour War" : Walkers : The undisputed market leader, holding over 25%