: The author suggests that Chinese banks should "recontextualize" their English-language reports to better align with the reading habits of international stakeholders, emphasizing clarity and visual interaction. Related Scholarly Perspectives
The study explores how financial institutions use language to build their international reputations and the subsequent impact this has on investors and financial performance. CSR Image Discursive Construction of Banks and ...
The book establishes an inter-disciplinary discourse evaluation framework that analyzes Chinese and American banks' CSR reports across four primary dimensions: : The author suggests that Chinese banks should
: How accessible and easy-to-understand the language is for stakeholders. CSR Image Discursive Construction of Banks and ...