Post-buyout, Alienware's reach expanded significantly, moving from sales in only six countries to 35 countries by 2009. Why Dell Bought Alienware
Before the purchase, Dell struggled to compete in the enthusiast gaming space with its own "XPS" line. Alienware offered several strategic advantages: did dell buy alienware
Alienware was established in 1996 and had already built a "luxury" reputation for high-performance systems with space-age aesthetics. Following the merger, Dell initially kept its running
Following the merger, Dell initially kept its running alongside Alienware, which caused some internal competition. In 2008, Dell restructured its gaming division, consolidating its flagship gaming products under the Alienware brand and refocusing XPS on high-end consumer and business laptops. The first official "Alienware/Dell" branded system, the M17x , was launched in June 2009. Dell originally considered the purchase as early as
Dell originally considered the purchase as early as 2002 but did not finalize the deal until March 2006 .
Today, Alienware remains Dell's premier gaming brand, producing some of the industry's most powerful RTINGS laptops and desktops.
By acquiring its chief rival, Dell removed a competitor and instantly became the leader in the premium gaming PC segment.