Sales reps may use fake "Roof Rescue" programs to gather personal info, promising "free" systems that aren't actually free [11].
On platforms like LinkedIn and Instagram, the phrase is used by marketing coaches to tell installers: "Stop selling solar panels."
While "Don't Buy Solar Panels" sounds like a definitive warning, it is most often used as a in social media posts and blog articles to discuss the nuance of when solar is a bad fit.
Heavily shaded roofs, north-facing orientations, or roofs in need of immediate replacement are major dealbreakers [5, 13, 16].
The logic is that customers don't want hardware; they want peace of mind , lower bills, and energy independence [19, 21, 27].
Some warranties cover parts for 30 years but labor for only 2 years, leaving homeowners with massive bills if a component fails later [11, 25].