The Unexpected Legacy of Doritos Crash Course : Gaming’s Most Delicious Accident
Despite being a promotional tool, Doritos Crash Course felt like a "real" game. It offered a surprising amount of depth across 15 levels set in the United States, Europe, and Japan. Doritos Crash Course l Chill n' Shill Doritos Crash Course
The game was the winning entry of the , a contest where fans submitted game concepts for the chance to have them professionally developed. Designed by Raleigh native Jill Robertson , the game drew inspiration from hit shows like Wipeout and Ninja Warrior . Robertson’s vision was simple: use your custom Xbox Avatar to navigate increasingly absurd obstacle courses against friends. Why It Worked (and Why We Raged) The Unexpected Legacy of Doritos Crash Course :
In the late 2000s, "advergames" were usually seen as cheap, forgettable marketing tools. But then came Doritos Crash Course . Released in December 2010 for the Xbox Live Arcade (XBLA), this free obstacle-course platformer didn't just promote a chip brand—it became a cultural phenomenon that players still talk about over a decade later. Born from Competition Designed by Raleigh native Jill Robertson , the