Facebook.com Instant

Over 50% of the feed is now curated by AI Discovery rather than strictly by "friends and followed accounts".

98.5% of users access the platform via mobile devices. Strategic Shifts in 2026 facebook.com

A significant 2026 policy restricts non-verified pages to just two external links per month in posts to discourage users from leaving the platform. Key Features & Tools Over 50% of the feed is now curated

Meta is heavily pushing "Professional Profiles" for creators, allowing personal accounts to access monetization tools previously reserved for business pages. facebook.com