If writing for the web, include keywords in the Meta Description and the URL slug for better search visibility. 4. Optimize for the Platform Different platforms have specific rules for formatting: APA 7th Edition Style Guide: Abstracts & Keywords
For "puppy," you might also use "young dog" or "canine". {KEYWORD} AND 3537=3537
Your primary keyword should appear near the beginning of your title and within at least one major sub-heading (H1 or H2). If writing for the web, include keywords in
Think of variations like "training," "trained," or "puppies". 3. Strategic Keyword Placement Your primary keyword should appear near the beginning
Instead of just "puppy," use more specific phrases like "puppy crate training tips" to reach users looking for exact answers.
Once you have your keywords, place them where they will have the most impact:
Use your target keyword in the first paragraph and again in the final 100 words of your conclusion to reinforce the topic.