: Rather than just a "yes/no," the app provides transparent sources and explanations for why a brand is listed.
: A newer conversational tool that lets you ask questions about company backgrounds and specific ingredients before you buy. How to Stay Safe While Shopping No, thanks
: Uses GPS to suggest products known to be in stock at your current location, preventing the frustration of searching for obscure ethical brands. : Rather than just a "yes/no," the app
To create a helpful "feature" within this context, the following enhancement——could significantly improve the user experience by moving beyond just identifying what to avoid. Proposed Feature: Ethical Alternative Finder : Rather than just a "yes/no