: Older creators, or "granfluencers," are gaining massive followings by sharing unvarnished, authentic life experiences, challenging the youth-dominated influencer stereotype.
: While traditional TV remains a staple for evening family viewing, older demographics are rapidly adopting streaming platforms for on-demand flexibility. In 2024, streaming use among adults aged 55–69 jumped to 57%. over 30 xxx mature
The landscape of mature entertainment and popular media for audiences over 30 has shifted from passive consumption to a more intentional, quality-driven engagement. As viewers enter these life stages, their preferences lean toward high-substance content that reflects their growing personal responsibilities and civic awareness. Core Consumption Trends : Older creators, or "granfluencers," are gaining massive
2026 Media & Entertainment Industry Outlook | Deloitte Insights : Older creators