Skepta produced the beat himself, creating a high-energy, bouncy "heater" that stays true to his Grime foundations while appealing to a global audience.
The track is defined by its defiance and Skepta’s refusal to conform to the expectations of the "establishment". Skepta - Hypocrisy
He uses this line to mock the idea that material wealth makes him "phoney," asserting that despite his success, he remains authentic to his fans and himself. Production & Visuals Skepta produced the beat himself, creating a high-energy,
Skepta calls out "internet gangsters" and "sh** talkers" who judge his fashion choices and career moves from behind a screen while acting friendly in person. Production & Visuals Skepta calls out "internet gangsters"
The video, co-directed by Skepta, features a retro, psychedelic aesthetic. It includes diverse scenes ranging from a French-style TV show set to checkered dance floors and rooms filled with flames.