Subtitle The — Guardian

The most prominent modern tagline used by the newspaper is . This reflects its commitment to keeping its content open to all without a paywall, supported by a unique reader-funded model. Other key branding phrases include:

The newspaper's enduring editorial philosophy is rooted in a famous 1921 essay by longtime editor : "Comment is free, but facts are sacred" . subtitle The Guardian

: A major 2019 campaign designed to highlight the positive impact of purposeful journalism. The Historical Motto The most prominent modern tagline used by the newspaper is

This principle remains the foundation of its reporting, distinguishing between opinion (which is open to all) and the rigorous, truthful reporting of facts. The Scott Trust - The Guardian : A major 2019 campaign designed to highlight

: A 2025 brand campaign title emphasizing the newspaper's goal to provide deep, multi-perspective coverage.

While does not have a single permanent subtitle in the traditional sense, it is defined by a series of powerful taglines and a historical motto that encapsulate its mission of independent, global journalism. Core Tagline & Mission