The Suicide | Shop
The Premise: A Successful Exit
Birthdays are celebrated as being "one day closer to death". The Disruptor: The Boy Who Smiled The Suicide Shop
The gloomy status quo is shattered when the youngest son, , is born. Unlike his siblings, Alan is relentlessly jolly, optimistic, and kind. He views the world through a lens of hope that his parents find absolutely appalling. As Alan grows, his infectious positivity begins to "damage" the business, as he secretly sabotages products to save lives and encourages customers to look on the bright side. Why It Works (And Why It Doesn't for Everyone) The Premise: A Successful Exit Birthdays are celebrated